Last week we discussed videos, one of Generation Z's favorite content types, and how you can engage your admitted students with livestream video. But if you really want to engage these students, consider a campaign that focuses on user-generated content (UGC).

Why?

Generation Z loves creating content, not just consuming it. Developing opportunities for your admitted students to be part of creating content not only engages them, but also makes them feel more connected with your campus community.