In our last post, we discussed why digital engagement should play a prominent role in your spring yield campaign, and provided an overview of five easy ways to engage your admitted students.

Today, we take a closer look at one of those strategies: Twitter chats.

So just how easy is it to execute a Twitter chat? Pretty easy, but as with any event, a little planning goes a long way. Give your accepted students the best possible experience by following these steps when planning, hosting, and assessing your chat.