3 Ways PURL Campaigns Can Improve Your Admissions Marketing

More and more colleges have added personalized URLs (PURLs, pronounced “pearls”) to their admissions marketing arsenal. Sometimes referred to as personalized websites, personalized landing pages, or microsites, PURLs can be used at any stage of the admissions process.

Whether you're considering a PURL campaign to drive applications or increase yield, here are some of the ways PURLs can take your admissions marketing to the next level:

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